Why Whilden?

The short answer? Because we want people to feel great about how they look and we’re here to help.

Whilden carries lines that are unique or harder to access in Chapel Hill, along with hip, local jewelry and accessory designers. (NC designers rock!) Our goal is to create a fun and relaxing atmosphere where someone can walk in and instantly be excited about finding a piece which will make them more confident. That’s the Whilden difference.