Designers
Whilden is thoughtfully curated with contemporary designers we love — bringing elevated style, effortless dressing, and standout pieces to women in Chapel Hill and beyond. From everyday essentials to statement-making finds, we’re always discovering the latest brands and collections to keep your wardrobe feeling fresh, modern, and wearable.
Shop your favorite designers online anytime or visit us in-store in Chapel Hill to explore the brands and styles we’re loving right now.
Apiece Apart: creates timeless, effortless pieces designed for intentional wardrobe building — easy to mix, layer, and wear on repeat. Rooted in simplicity, versatility, and sustainability, the brand focuses on beautifully made clothing that fits seamlessly into everyday life while prioritizing thoughtful design and responsible practices.
ASKK NY: Founded in 2017, ASKK NY specializes in denim and offers beautiful, easy and well-made pieces you can make your own.
Clare V
Velvet by Graham and Spencer
Hunter Bell is known for creating fun, feminine pieces with unexpected details, bold color, and effortless sophistication. Designed to inspire delight, the collection blends polished style with everyday wearability — offering versatile dresses, separates, and statement pieces that help women feel confident, stylish, and put together for every part of their day.
Le Jean
Marie Oliver blends feminine sophistication with modern ease, creating beautifully crafted pieces designed for everyday life with an elevated point of view. Known for striking prints, rich color, and thoughtful tailoring, the collection balances polished structure with effortless wearability — bringing a fresh, joyful perspective to dressing season after season.
Mother is known for its super-soft denim, laid-back California attitude, and effortlessly cool style. Designed in Los Angeles, the brand blends vintage-inspired washes, flattering fits, and a playful edge to create pieces that feel both timeless and modern. From iconic denim to elevated everyday essentials, MOTHER delivers relaxed luxury with personality.
Omika is known for vibrant prints, artful patterns, and effortless silhouettes inspired by global design and vintage textiles. Each collection features original, in-house prints that transform everyday dressing into something bold, elevated, and expressive. Designed with a relaxed yet polished feel, Omika pieces bring color, personality, and easy sophistication to every wardrobe.
Paige
Saint Art
Sundays: Sundays is the brand that is best known for fulfilling all of your basic needs. They are great at making clothing that is comfortable and long lasting. Shop their tops, tees, and dresses.
Trovata: This brand is a California lifestyle brand that is an artful blend of West Coast summer stories and sun faded elegance. The collection, known for its classic silhouettes with feminine
details, embodies a sense of nostalgic romance & adventure.
Varley
and many more!
Looking for another brand? Search here