Heartloom creates clothing for women who love to feel feminine and effortless at the same time. With a focus on soft, flattering silhouettes, floral prints, and easy wearable pieces, Heartloom has a gift for making clothing that feels beautiful without requiring any effort at all. These are the dresses and tops that go everywhere — brunch, a wedding shower, a casual Friday at the office — and always look just right.

At Whilden, we appreciate Heartloom for its consistent, genuine prettiness. The pieces are thoughtful and feminine in a way that never feels fussy. Our customers reach for Heartloom when they want to look lovely without overthinking it — and that's a quality we truly value. Sometimes the best thing a piece of clothing can do is simply make you feel good when you put it on.

Shop Heartloom at Whilden — feminine contemporary clothing with soft silhouettes and effortlessly beautiful designs.