#WEARINGWHILDEN

UNC Game Day Outfit Ideas

There’s something special about a Carolina Saturday, the walk down Franklin Street, the sea of Carolina blue, and the Tar Heels warming up under the lights. When you’re going from tailgate to kick...

Mom Uniform: 5 Back-to-School Outfits You Can Wear on Repeat

School’s back, mornings are busy, and getting dressed should be the easy part.

The Ultimate Guide to the Best Boutiques in the Triangle (2026 Edition)

Finding the perfect outfit isn't just about the clothes, it's about the experience. Whether you're hunting for designer boutiques in Chapel Hill, browsing trendy boutique shopping in Raleigh, or lo...

The Swim Edit

Spring break is here, and it’s officially time to trade cold, rainy days for sunshine and getaways. We’re loving our new Marie Oliver swim—bold, flattering pieces that feel like vacation the moment...

Holiday Dresses Have Arrived — Just in Time for Black Friday

Our newest holiday dresses are here and they’re gorgeous. Get a first look at the styles everyone is shopping before Black Friday.

Sweater Season: Effortless Layers for Fall

Sweaters are the kind of pieces you don’t have to think too hard about — they just work. This fall, we have a mix of new styles that are comfortable, easy to layer, and simple enough to wear anywhe...

What we're wearing: Accessories

Finding small details that make an outfit feel complete is important. Whilden is full accessories that are easy to wear, practical, and still bring a little personality to everyday looks. Here are ...

Fall Skirts for Every Occasion

 Fall is the perfect season for skirts. With the right layers, they transition seamlessly from warmer afternoons to autumn evenings, making them one of the most versatile pieces in your wardrobe. A...

9 Years, 9 Fun Facts

This Friday, September 19, we’re celebrating 9 years of Whilden! Over nearly a decade, we’ve grown, learned, and built strong relationships with our amazing customers and community. To mark the occ...

What to Wear + Where

Fall is that perfect in-between season—cool enough for layers, warm enough to still show a little style. From cozy weekend getaways to chic wine nights with the girls, here’s your go-to guide for w...