#WEARINGWHILDEN

9 Years, 9 Fun Facts

This Friday, September 19, we’re celebrating 9 years of Whilden! Over nearly a decade, we’ve grown, learned, and built strong relationships with our amazing customers and community. To mark the occ...

What to Wear + Where

Fall is that perfect in-between season—cool enough for layers, warm enough to still show a little style. From cozy weekend getaways to chic wine nights with the girls, here’s your go-to guide for w...

Falling for Autumn: This Season’s Must-Have Colors

As September begins, we’re transitioning from the bright hues of summer to cozy layers and deeper tones. This season’s colors are timeless, easy to wear and perfect for refreshing your everyday war...

Brand Spotlight: Clare V

We love bringing in pieces that feel timeless, versatile, and just a little bit unexpected. A customer favorite, Clare V, is a Los Angeles–based brand known for its French-meets-California chic.  E...

Fall Denim Edit: Wide-Leg, Barrel & Bold Colors to Wear Now

As summer comes to an end, it’s time to talk about the denim shapes that will define the fall: wide-leg jeans and barrel jeans. Both give you comfort, structure and style — but each has its own per...

Game Day Style Guide

There’s nothing quite like college football in North Carolina — the energy, the rivalries, the school colors. From morning tailgates to post-game celebrations, your outfit should feel as spirited a...

Back to Basics: Your Fall Wardrobe Starts Here

There’s nothing more powerful than a closet built on great basics — the kind that make getting dressed feel effortless, no matter the day (or the weather). As we transition into fall, we’ve put tog...

What To Wear + Where

As schedules fill start to fill once again, it's time to swap out those beach coverups for pieces that work in your everyday life. Whether you're racing to school drop-off, hosting Mahjong night or...

Why Denim Is the Star of Your Back-to-School Wardrobe

 As late summer settles in and routines begin to shift, we naturally reach for pieces that are both grounded and effortless. Denim always finds its way back into the conversation—and for good reaso...

Consider This Your Sign to Accessorize

Most of us have a few go-to outfits on repeat. But here’s the secret to making them feel fresh every time: accessories. The beauty of accessories is that they don’t just complete an outfit—they tra...